With digital advertising expanding and evolving rapidly, ad publishers are finding that current methods for managing and selling ad inventory aren?t keeping pace. Publishers have been juggling multiple tools to manage targeting, market research, inventory analysis, workflow, sales performance and more.
NEW YORK, May 22, 2012 /PRNewswire/ -- Verve Wireless, Inc., the leading mobile publishing and advertising platform for local and national media, is expanding its base of leading media properties with ...
NEW YORK, May 15, 2012 /PRNewswire/ -- Crowd Science ( http://crowdscience.com ) today announced the first results from customers on [the performance of] CITRUS, the unique first party audience segmentation ...
